Marketing

"The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate a "sale" then it's not marketing.
However, the most widely accepted definition of marketing on a global scale comes from the Chartered Institute of Marketing (CIM) [1] in the UK, which is the largest marketing body in the world in terms of membership. The definition claims marketing to be the "management process of anticipating, identifying and satisfying customer requirements profitably". Thus, operative marketing involves the proccesses of market research, product development, product life cycle management, pricing, channel management as well as promotion. However, marketing is more of a process-oriented cross function, not an direct decision maker in these processes. It is one of the company's management tools to ensure that products and services are developed according to market requirements, and that they are profitable." to find out more...
Passage Wikipedia, the free encyclopedia.

Design Management

"The term design management offers to an organization an approach to make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-)processes. It is a long-continuous comprehensive activity on all levels of business performance. Design management acts in the interface of management and design and functions as link between the platforms of technology, design, management and marketing at internal and external interfaces of the enterprise." to find out more...

Passage located from http://en.wikipedia.org/wiki/Design_management

Marketing management

"Marketing management is the practical application of marketing techniques. It is the analysis, planning, implementation, and control of programs designed to create, build, and maintain mutually beneficial exchanges with target markets. The marketing manager has the task of influencing the level, timing, and composition of demand in way that will achieve organizational objectives." to find out more...

Passage redirected from http://en.wikipedia.org/wiki/Marketing_management

Operations management

"Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It also is the management of resources and the distribution of goods and services to customers." to find out more...

Passage redirected from http://en.wikipedia.org/wiki/Operations_management

Management

"Management" (from Old French ménagement "the art of conducting, directing", from Latin manu agere "to lead by the hand") characterises the process of leading and directing all or part of an organization, often a business, through the deployment and manipulation of resources (human, financial, material, intellectual or intangible). Early twentieth-century management writer Mary Parker Follett defined management as "the art of getting things done through people." to find out more...

Passage redirected from http://en.wikipedia.org/wiki/Management

Organizational Behaviour

"Organizational studies is the study of individual and group dynamics in an organizational setting, as well as the nature of the organizations themselves. Whenever people interact in organizations, many factors come into play. Organizational studies attempts to understand and model these factors" to find out more...

Passage located from http://en.wikipedia.org/wiki/Organizational_studies

MBA strcuture

This MBA project is a personal learning guidance as for your reference, if you are interested in joining with me. It would be great, if we can do it DIY way.

The semester is divided into :-
2 long- (5months/20weeks/sem) 1 short-(3months/12weeks/sem).
13 core subjects to be taken, 1.5years=18months, inclusive a research paper to be completed. 20weeks for 3 subject is more than enough for a working adult exclusive working O.T. and my architectural portfolio to be accomplished within this 2 years.

WBS:-
work at office
Self study & Improvement:-
Starting from April~
MBA semester 1
Project paper for emc- Design Management and Procedure.
portfolio for architectureyp


Time allocation:-
1.sem 5months/20weeks [4subjects + 4 designs + office work ]
- to understand the basic principle of
Marketing Management, Operations Management & Organizational behavior.

2.sem 5months/20weeks [3subjects + 4 designs + office work ]
- to understand the basic principle of
Information Technology for Corporations, Quantitative Methods,
Managerial Economics, Financial Information and Control

3.sem 3months/12weeks [1subject +reseach topic + 2 designs + office work ]
- to understand the basic principle of
Strategic Management for Corporations Entrepreneurship

4.sem 5months/20weeks [3subjects + 4 designs + office work ]
- to understand the basic principle of
International Business, Business and Professional Ethics Research Project,
Legal Environment of Business for Managers

5.sem 5months/20weeks [3subjects + 4 designs + office work ]
- to understand the basic principle of
Taxation for Managers, Business Consulting Skills, Business Negotiation

6.sem 3months/12weeks [research paper]
-Coporate Governance

Subject structure analysis and case study:-
programme structure from Cantabury
programme structure from Utar

Mba starting period at March due to EMC paper research project for this two following weeks regarding design management and procedure, which will be a great help in my portfolio design and office work. I shall need time for research for books in regards of the topic selected as well.
For each completed subject, a 200rm shall allocated into my bank account as for rewarding myself and for future real subject taken purposes as well.

Within this two years, portfolio to be accomplished, basic knowledge of MBA to be studied and reseached, office work with Market Design/Cineplex/Bungalow/Project Management to be done. Great accomplishment starting with feasible planning, project control and monitoring.
Well done...



EMBA学费涨价大张旗鼓
三种高薪人士“拿了薪水如下地狱"
不一样的表现，一样的失败

MBA Malaysia

It would require 20,000rm for a two years MBA programme in Malaysia. If a loan of 20k is taken, a 4~5years' time of repayment mode at 400rm each month is needed.
I wish this blog might help for the information needed on MBA.
The syllabus structure listed below is located from UTAR:~

Marketing Management
Legal Environment of Business for Managers
Operations Management
Information Technology for Corporations
Organisational Behaviour and Analysis
Managerial Economics
Financial Information and Control
Quantitative Methods
Strategic Management for Corporations Entrepreneurship
International Business
Business and Professional Ethics Research Project
Elective Major I
Elective Major II

Taxation for Managers
Malaysian Mergers and Acquisition
Business Negotiation
Business Consulting Skills
Strategic Human Resource Management