Design Management

"The term design management offers to an organization an approach to make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-)processes. It is a long-continuous comprehensive activity on all levels of business performance. Design management acts in the interface of management and design and functions as link between the platforms of technology, design, management and marketing at internal and external interfaces of the enterprise." to find out more...

Passage located from http://en.wikipedia.org/wiki/Design_management